How many of your Segment MTUs are bots?

Segment bills on monthly tracked users, and bots that run your analytics.js snippet count. The Segment bot audit is a free dbt package that measures the bot share of your MTUs from your own warehouse data.

Segment bot audit: 2025-10-01 to 2026-09-01 (12 months)
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18.4% of your MTUs look non-human: 221040 of 1201300.
At $10 for each 1,000 MTUs, that is approximately $2210.4.

Example output. The numbers are made up.

Get the audit on GitHub

How it works

Add the package to your dbt project and set your Segment schema names.
Run dbt build. The package reads the pages, tracks and identifies tables for the last 12 months.
It scores each MTU with seven signals, such as bot user agents, scanner paths and page timing.
Run dbt run-operation segment_bot_audit.print_report to see the bot share and its cost for each month.

The audit needs only the data that analytics.js collects automatically. It works without identify calls. Your data stays in your warehouse.

Segment MTU pricing How Segment counts and prices MTUs, why bots inflate the count, and a cost calculator. Find bot traffic in Segment The seven signals with SQL for each one, and how to stop bots from counting as MTUs.

Get a free review of your audit results

Paste the output of dbt run-operation segment_bot_audit.print_report. We read it and reply to you by email. We tell you which bots cost you the most, and how to block them.

You do not have results yet? Run the audit first. It takes a few minutes in your dbt project.

We use your email and your results only to reply to you. We do not share them.